Jul 12, 2025
HAMMER POSTER DESINING
“HUMMER EV 3X — 10 Posters in 10 Days” is a conceptual poster series exploring cinematic storytelling, bold typography, and dramatic visuals to redefine electric off-road branding.
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Most automotive posters either look repetitive or purely product-focused without emotional depth. The challenge was to:
Create 10 visually distinct posters
Maintain brand consistency
Avoid repetition
Tell a different story in each poster
Keep a premium, cinematic, and powerful aesthetic
To design a 10-day poster series that:
Showcases HUMMER EV 3X as a futuristic electric off-road vehicle
Explores different design styles and visual moods
Strengthens my skills in composition, lighting, and typography
Demonstrates versatility in visual storytelling
10 Posters — Creative Direction
Day 1 — Brand Identity Poster
Focus: GMC logo + HUMMER EV 3X typography
Mood: Clean, bold, minimal
Day 2 — Front Grille Poster
Focus: Signature light bar
Mood: Power, authority, dominance
Day 3 — Tire & Dust Poster
Focus: Off-road capability
Mood: Raw, gritty, adventurous
Day 4 — Interior Luxury Poster
Focus: Leather seats, comfort
Mood: Premium, refined
Day 5 — Dashboard Tech Poster
Focus: Digital interface
Mood: Smart, futuristic
Day 6 — Desert Full-Car Poster
Focus: Freedom & adventure
Mood: Open, cinematic
Day 7 — Shadow of Power Poster
Focus: Dramatic lighting
Mood: Mysterious, bold
Day 8 — Close-Up Detail Poster
Focus: Metal textures & craftsmanship
Mood: Precision, engineering
Day 9 — Smoke & Motion Poster
Focus: Movement and energy
Mood: Dynamic, powerful
Day 10 — Launch Teaser Poster
Focus: “2026 — Coming Soon”
Mood: Hype, anticipation, mystery
